If there is one thing in the world that almost everyone has in common, that would be the mobile phone. Using mobile phones to promote your brand is a new platform, with new language, new techniques, and new procedures that come with it. Although using mobile phones is easy, simple, and cost-friendly on its own, it becomes totally different when you put this mobile phone into the marketing perspective. Using a mobile marketing campaign to promote your brand is not always successful. There is always a need for mobile marketing guidelines. In this article, you will find the most important mobile marketing guidelines that will boost your brand to the top. Not everyone will want to continue receiving SMS from your company. Always offer an “unsubscribe” or “off” feature. You surely don’t want to make them perceive you as a spammer, do you? 2. Collect numbers of those who are ONLY interested or potential clients of your product and/or service. This is called an “opted-in” target group. You can hold focus interviews or group discussions, seminars, or even get contact information via your website.
Green initiatives win over a mobile audience. Mobile users want to redeem their coupons and gift cards electronically. Brands transitioning from paper to digital is not only convenient, but environmentally friendly. Groupon has designed its app in a way that users can access their Groupon code directly through the app, show the code to a retailer in-store and redeem the offer immediately. No printing, no scanning, just the access of the app on a mobile device and the customer collects on their product or service without hassle and without killing trees. 5) In-store value proposition is still crucial to a brand’s overall success. So many factors go into this one component. From visual aesthetics to customer service, consumers still visit stores, even if they don’t purchase anything. They want to see, in-person, the product they plan to buy before making any permanent decisions. Additionally, they may visit multiple stores that carry multiple brands for price comparison.
Therefore, when you first meet a customer, you should try to find out exactly what they are looking for. When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Try to be respectful of the individual you are contacting. Be relevant. Do not get so wrapped up in the excitement of utilizing mobile marketing that you forget that a purpose must be involved. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. If you keep your customers happy, they will keep you happy. Always remember to implement a marketing strategy that is user friendly and simple. Filling out a form is easy to do on a computer but can quickly become annoying on a smaller screen of a smartphone. For the benefit of your readers, make your mailing list sign-up as simple and efficient as possible.
We offer $500 gift certificates and put in company workplaces, either on bulletin boards or in the lunch room. You can also hand the gift certificates out individually. Additionally, we work with local cities, counties, state offices, and corporate organizations in order to be able to include a gift certificate for $500 towards the purchase of a home in their employer benefits package. Our park managers are also required to visit the local mobile home dealers and ask the manager to give a $500 gift certificate to anyone who is unable to qualify for financing through their mobile home dealership. Most times we can provide seller financing because our qualification requirements are probably easier for buyers to qualify then from the local mobile home park dealer. We compensate the manager of the mobile home dealership $300 – $500 for every home sold that they refer a buyer to us. Another successful marketing tool is to have brochure boxes in front of each mobile home which list all of the benefits and details of the mobile home itself.
It is the simplest marketing technique Marketers across the world use simple messages to promote their products and services through mobile devices since the screens of these devices are smaller than desktops. This means that the marketer does not have to develop complicated content or intense graphics for promotional campaigns using the mobile. While this becomes both cost and time effective for the marketer, it is easier for understanding by a person who is not technologically sound. The possibility of going viral rises Promotional campaigns sent to mobile devices can be shared faster than other marketing means. There is a possibility that one person will share the campaign with another just at the click of a button. Since the campaign goes viral, visibility of products and services of organizations also rises. Tracking of the marketing process becomes easier Using mobile marketing techniques makes it easier for the marketer to keep track of the progress of the campaign. For example, he/she can now easily view whether messages were opened, read, or deleted by the target customers.